ICT Insurance Team Added $160K+ in New Annual Agency Revenue in 6 Months
When ICT Insurance Team restructured, they were essentially invisible online—no website, no tracking, and no digital strategy. GenGiant delivered a fully managed growth system: a new website, CRM-integrated lead flow, targeted Google and Facebook ads, and live ROI reporting. In six months, ICT gained 330+ sold leads, over $160K in new agency commission, and had to expand their team to keep up. The entire system was done-for-you, yet customized and transparent enough that it felt like having an in-house growth partner.
Project Results
Before working with GenGiant, ICT Insurance Team had no website, no ad strategy, and no tracking. They knew they were missing out on potential clients online, but didn’t know where to begin. Everything felt uncertain—until they handed over the reins.
Jessica Jensen, one of the owners, said it best:
“We were starting from scratch—no digital ads, no website, nothing. We felt invisible online.”
GenGiant implemented a full growth system from the ground up. This included:
- Building a high-converting website on Webflow
- Launching Google and Meta Ads targeting high-intent insurance buyers
- Installing CallRail to track calls and sales
- Implementing a CRM lead flow
- Training agents on follow-up and review requests
- Monitoring performance and iterating weekly
Jessica shared:
“It wasn’t just a service—it was like having a whole marketing department dropped in. You even helped us build internal processes and train staff to handle all the new business.”
In just 6 months:
- ✅ 330 digital sold leads
- ✅ $160,000+ in new annual agency commission
- ✅ $800,000+ in LTV from those clients
- ✅ Cost per sale: $34
- ✅ ROI consistently over 400%, peaking at 1,100%
- ✅ April YoY growth: from 5 digital leads to 116
Jessica summed it up:
“We had to hire new people just to handle all the leads. Adam doesn’t just run ads—he’s a partner. If something needs to change, he makes it happen.”